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Use the resources below to enhance your experience

To spend more time enjoying yourself, become more effective

Learn more…

…and you’ll get so much more out of the course

Learn more

Achieve your academic potential

and get the grades you deserve

Achieve your academic potential

Learn to love the Library

Your comprehensive guide

Learn to love the library

600 pages of valuable academic content

Chris Fill’s academic guide to Marketing Communications

Chris Fill’s academic guide to Marketing Communications

Exam skills

Plan to exceed your expectations

Exam skills

Save yourself hours and hours just by doing it right

Dissertation skills

Your step-by-step guide

Dissertation Skills

Develop your Strategic Marketing skills

Marketing plan

Your clear, comprehensive and clickable guide

Marketing Plan

In many companies, this is what ‘Marketing’ does

Marketing = Leads

Leads x Conversions = Sales
Sales x Profit = a growing business

Marketing = Leads

Creative development strategy

Creative Development

Become highly employable

Create your personal brand

Stand out from the crowd

Personal Brand

How to write

As an academic and as a marketer

How to write

The talent gap in marketing

And how you can fill it

Talent gap

Get the right experience

Experience that is valuable to an employer

Get the right experience

Take all these skills with you on your placement/work experience


How you can become truly valuable


Campaign management

Your instant guide

Agency Account Handling

Marketing Department

your instant skill building toolkit

Marketing department

Agency account management

your instant skill building toolkit

Marketing agency

Use this insider know-how to get the job you want
(note that all the trapezoids are clickable)

Your ideal job in Marketing

And how to get it

Your ideal job in Marketing


Your source of marketing expertise

(Note: all boxes are clickable - to continue)

Production Media strategy PR strategy Advertising strategy Sales promotion Direct marketing Digital advertising Event marketing Email marketing Search engine optimisation Website strategy Pay-per-click Social media strategy Mobile strategy Content marketing strategy Copywriting skills Creative skills Deifferentiation Accoung Manager Skills Marketing Manager Skills Alaysis Customer retention Customer management Customer recruitment Proposition Add value Promotions Communications strategy Brand development Product development Product portfolio management Place Distribution channels management Pricing strategy Marketing mix Marketing plan Budgeting Positioning strategy Brand strategy Brand development Target audience Customer insight Data management Segmentation strategy Buyer Behaviour B2C or B2B Customer Insight Competitor/Market insight Market research Data Analysis Data Analysis Marketing Audit Objective