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Home
Study skills
Achieve your potential
Achieve your potential
Manage your time better
Communication skills
Academic writing skills
Note-taking skills
Presentation skills
Work as a team on a project
Essay writing skills
Report writing skills
Studying and learning skills
Exam taking skills
Dissertation 'how to...' guide
The Library - learn to love it
Interpersonal skills
Be effective
Lectures and tutorials
Read widely
Take your first year seriously
Your Marketing career
Get the job you want
Get your job in Marketing
Market yourself
Add life experiences
Plan your career
Develop your personal brand
Get part time work
Apply early for placement
Placement/work experience
You need to be bothered
Stand out from the crowd
CVs that get interviews
Your LinkedIn profile
Gain the right experiences
Fill the talent gap
Gain transferable skills
Display employability skills
Graduate training schemes
Interview - best practice
Achieve your potential
Research and
analysis
Customer insight
Research toolbox
Buyer behaviour – consumer
Buyer behaviour – B2B
Marketplace analysis
Competitor analysis
Situation analysis
Marketing analytics
Strategy and
planning
Marketing planning
Website – more converted traffic
Customer recruitment – increase it
Customer retention – increase it
Customers – spend more
Lead quality – increase it
Referral marketing
Network marketing
Social media marketing
Content marketing
Small business marketing guide
Mobile marketing strategy
Video marketing
Email marketing
Segmentation
Positioning strategy
Marketing strategy
Digital strategy
Direct marketing strategy
Advertising strategy
PR strategy
Sales promotion
Media planning
Communications strategy
Marketing audit
Implementing marketing
programmes
Marketing mix
Communications strategy
Pricing strategy
Channel management
Customer management
Project management
Briefing/buying
Budgeting
Legal approval
Measure
effectiveness
Marketing analytics
Brand
management
Brand development
Differentiation
Positioning
Brand audit
Rebranding
Brand principles
Reputation
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