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Lead quality

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Lead quality Tailorthe content titles Design appropriate covers Tailor landing page message Only use the relevent testimonials/case studies Tailor your sign up incentives Match your content to specific buyer personas Blog - target at your particular audience Use LinkedIn to position your business as experts Taylor your form fields Consider the benefits of Marketing Automation software Use social media to draw in the right audience Prioritise lead nurturing within your strategy Agree on the definition of a 'sales-qualified lead' Only pass qualified leads to Sales Practice consistent lead measurement Use lead scoring Create a Marketing-Sales feedback loop Agree on the definition of each persona