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Media planning, briefing and management

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Agree the media budget Situation analysis What is the marketing problem? Digital plan Advertising strategy Defined objectives Write the media brief Brief the media team Target audience analysis and selection Segmentation Insight Online media rationale Research Media selection Media scheduling Media buying Media evaluation (post campaign) This academic introduction to media neutral planning An academic guide to media planning The pros and cons of different media Internal marketing communications The academic introduction to creating a communications strategy How your marketing communications produces a competitive advantage The strategic aims of your marketing communications The global/international aspects of marketing communication