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Brand Development

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Brand benefits, limitations and disadvantages What is a brand? The four main brand types SWOT analysis Brand insight Perceptual mapping Differentiation Develop your brand strategy Brand values Brand positioning Brand objectives Involve brand stewards Create brand identity Strap line Brand style guide Brand name Create your brand essence Involve stakeholders Brand audit Brand platform Research/test Brand elements Logo design Measure and evaluate strategy Build brand awareness Implement your brand strategy Ensure a great customer experience